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Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data.

Melina ZavaliEwelina LackaJohannes De Smedt
Published in: IEEE Trans. Engineering Management (2023)
Keyphrases
  • online shopping
  • clickstream data
  • online stores
  • internet shopping
  • shopping behavior
  • website
  • online retailers
  • social media
  • electronic commerce
  • purchase decision