Melina Zavali

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Internet Shopping

Electronic Commerce

Clickstream Data

Purchase Decision

Top Venues

IEEE Trans. Engineering Management

Publications

Melina Zavali, Ewelina Lacka, Johannes De Smedt
Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data. IEEE Trans. Engineering Management 70 (4) (2023)