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Data-driven supplier evaluation in complex product industry value chain for brand value co-creation.
Xingyu Chen
Congdong Li
Yelin Fu
Haoran Wu
Ting Qu
Published in:
Comput. Ind. Eng. (2024)
Keyphrases
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data driven
real world
decision makers
case study
high level
optimal production
supply chain
product development
life cycle
electronic commerce
brand image
market share
world wide
evaluation criteria
evaluation method
complex systems
higher level
social media
search engine