Social media marketing system: conceptualization, scale development and validation.
Concepción Varela-NeiraYogesh K. DwivediZaira Camoiras-RodriguezPublished in: Internet Res. (2023)
Keyphrases
- social media
- data mining
- information processing
- decision making
- case study
- consumer products
- data sets
- software engineering
- social networks
- data analysis
- website
- knowledge management
- scale space
- knowledge based systems
- knowledge engineering
- user generated content
- high tech
- social media sites
- social media platforms
- artificial intelligence