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Concepción Varela-Neira
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Knowledge Engineering
Consumer Products
Social Media
Decision Making
Top Venues
Internet Res.
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Publications
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Concepción Varela-Neira
,
Yogesh K. Dwivedi
,
Zaira Camoiras-Rodriguez
Social media marketing system: conceptualization, scale development and validation.
Internet Res.
33 (4) (2023)