Empirical Study on the Factors Affecting Individuals' Switching Intention to Augmented/Virtual Reality Content Services Based on Push-Pull-Mooring Theory.
Sanghyun KimMoon Jong ChoiJae Sung ChoiPublished in: Inf. (2020)
Keyphrases
- virtual reality
- empirical studies
- factors affecting
- virtual environment
- factors influencing
- computer graphics
- empirical analysis
- three dimensional
- augmented reality
- real world data sets
- virtual world
- content management
- web services
- computer animation
- virtual humans
- interactive virtual
- virtual museum
- uci datasets
- metadata
- content providers
- key factors
- context aware
- virtual reality technology
- multi sensory
- service providers
- photorealistic
- virtual training
- virtual space
- perceived usefulness
- multimedia
- collaborative virtual environments
- data mining
- virtual reality environments
- tangible user interface