The Influence of the Similarity of Digital Transformation Orientation Between Enterprises and Large Customers on Customer Dependence.
Jiang WuYunxu WangPublished in: WHICEB (2) (2024)
Keyphrases
- customer satisfaction
- customer behavior
- customer service
- customer relationship management
- marketing strategies
- potential customers
- call center
- customer preferences
- customer data
- customer segmentation
- competitive advantage
- similarity measure
- customer demand
- direct marketing
- customer requirements
- business transactions
- electronic commerce
- customer base
- internet shopping
- service times
- distance measure
- customer support
- pointwise mutual information
- data mining
- retail banking
- high tech
- marketing campaigns
- service quality
- market segments
- customer orders
- service level
- banking industry
- service providers
- market competition
- inventory control
- holding cost
- online shopping
- customer churn
- digital content
- distance function
- knowledge management