Ubiquitous Customer Relationship Management: Unforeseen Issues And Benefits.
Maura AtapattuDarshana SederaPublished in: PACIS (2012)
Keyphrases
- customer relationship management
- marketing strategies
- relationship management
- data mining systems
- data mining applications
- competitive advantage
- customer churn
- data mining
- call center
- data mining technology
- customer base
- customer segmentation
- decision support
- preprocessing
- metadata
- decision making
- artificial intelligence