We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay.
Yi SunKwok Kee WeiYaobin LuZhao PanPublished in: PACIS (2018)
Keyphrases
- dynamically generated
- multiple users
- user experience
- relevant content
- multi user
- targeted advertising
- generation process
- user centric
- multimedia
- semantic tags
- automatically generated
- user interests
- user interface
- user preferences
- website
- user interaction
- user generated content
- web content
- information retrieval
- user input
- user centered
- collaborative learning
- end users
- user activity
- single user
- information access
- multimedia content
- creation process
- user contributed
- semantic information