A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising.
Vivian M. EvangelistaRommel G. RegisPublished in: Int. Trans. Oper. Res. (2020)
Keyphrases
- multi objective
- evolutionary algorithm
- multiobjective optimization
- multi objective optimization
- optimization algorithm
- particle swarm optimization
- genetic algorithm
- online advertising
- multiple objectives
- nsga ii
- multiobjective evolutionary algorithms
- objective function
- multi objective evolutionary algorithms
- optimum design
- conflicting objectives
- multiobjective genetic algorithm
- multiobjective evolutionary algorithm
- evolutionary multiobjective
- pareto optimal
- neural network
- pareto optimal solutions
- digital tv
- artificial bee colony
- mobile advertising
- tv broadcast
- consumer behavior
- linear programming
- social networks
- artificial neural networks
- trade off
- particle swarm optimization pso
- user behavior
- genetic algorithm ga