Vivian M. Evangelista

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Consumer Behavior

Conflicting Objectives

Mobile Advertising

Multiobjective Evolutionary Algorithm

Top Venues

Int. Trans. Oper. Res.

Publications

Vivian M. Evangelista, Rommel G. Regis
A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising. Int. Trans. Oper. Res. 27 (3) (2020)