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Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook.
Yiu Chi Yan
Honglei Li
Eric Wing Kuen See-To
Published in:
UKAIS (2014)
Keyphrases
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email
electronic word of mouth
social networks
real time
mobile robot
noisy channel
neural network
dynamic environments
communication channels
online social
program chairs