Yiu Chi Yan

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Electronic Word Of Mouth

Top Venues

Publications

Yiu Chi Yan, Honglei Li, Eric Wing Kuen See-To
Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook. UKAIS (2014)