Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers.
Lindsay GraceDirk P. JanssenJames R. CoylePublished in: FDG (2015)
Keyphrases
- game theory
- card game
- game play
- board game
- targeted advertising
- online game
- multi player
- imperfect information
- boolean games
- computer games
- game players
- human players
- games played
- soccer game
- game theoretic
- repeated games
- nash equilibrium
- cooperative
- game playing
- perfect information
- multimedia
- pure nash equilibria
- equilibrium strategies
- game mechanics
- user experience
- playing games
- card games
- long term
- virtual world
- cooperative games
- video games
- game design
- game based learning