Predicting Perceived Brand Personality with Social Media.

Anbang Xu Haibin Liu Liang Gou Rama Akkiraju Jalal Mahmud Vibha Sinha Yuheng Hu Mu Qiao

Published in: ICWSM (2016)

Keyphrases

social media
social media streams
brand image
social behavior
social networks
user satisfaction
social networking
personality traits
big data
social media data
data sets
multi agent
social context
perceived usefulness
online forums
information systems
databases