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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation.
Mingli Zhang
Lingyun Guo
Mu Hu
Wenhua Liu
Published in:
Int. J. Inf. Manag. (2017)
Keyphrases
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customer data
social networks
customer relationship management
viral marketing
marketing campaigns
customer service
customer behavior
social influence
information diffusion
customer satisfaction
marketing strategies
electronic commerce
customer churn
credit card
positive effects
online social networks
website design
data mining
customer segmentation
social media
social interaction
call center
prior studies
influence maximization
information propagation
social network analysis
case study
customer base
customer loyalty
complex networks
link prediction
customer support
information systems
steady state