Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation.
Mingli ZhangLingyun GuoMu HuWenhua LiuPublished in: Int. J. Inf. Manag. (2017)
Keyphrases
- customer data
- social networks
- customer relationship management
- viral marketing
- marketing campaigns
- customer service
- customer behavior
- social influence
- information diffusion
- customer satisfaction
- marketing strategies
- electronic commerce
- customer churn
- credit card
- positive effects
- online social networks
- website design
- data mining
- customer segmentation
- social media
- social interaction
- call center
- prior studies
- influence maximization
- information propagation
- social network analysis
- case study
- customer base
- customer loyalty
- complex networks
- link prediction
- customer support
- information systems
- steady state