Understanding and managing customer engagement through social customer relationship management.
Lokesh AroraPrakash SinghVimal BhattBhuvanesh SharmaPublished in: J. Decis. Syst. (2021)
Keyphrases
- customer relationship management
- customer churn
- marketing strategies
- data mining technology
- competitive advantage
- relationship management
- customer segmentation
- customer base
- data mining
- call center
- data mining applications
- social interaction
- customer data
- social networks
- social networking
- business processes
- social media
- customer retention