When good things happen to bad products: where are the benefits of usability in the consumer appliance market?
Timo JokelaPublished in: Interactions (2004)
Keyphrases
- competitive market
- pricing strategies
- market share
- online markets
- raw material
- business opportunities
- market participants
- consumer behavior
- information goods
- market segments
- product information
- decision making
- home appliances
- software vendors
- customer preferences
- managerial insights
- erp systems
- online stores
- consumer reviews
- electricity markets
- competitive environment
- business transactions
- budget constraints
- product life cycle
- strategic decisions
- network effects
- product line
- dynamic pricing
- user satisfaction