Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.
Martin GneiserJulia HeidemannMathias KlierAndrea LandherrFlorian ProbstPublished in: AMCIS (2009)
Keyphrases
- online social networks
- online social networking
- social relations
- social networking sites
- user activity
- social ties
- social media
- viral marketing
- online social
- social networks
- micro blogging
- social networking
- social context
- network structure
- recommender systems
- social graph
- online social media
- social relationships
- online communities
- user interaction
- social graphs
- micro blog
- social roles
- location based social networks
- information overload
- user behavior
- social interaction
- user profiles
- influence propagation