Big data and business analytics: A research agenda for realizing business value.
Patrick MikalefIlias O. PappasJohn KrogstiePaul A. PavlouPublished in: Inf. Manag. (2020)
Keyphrases
- business analytics
- big data
- business intelligence
- competitive advantage
- emerging technologies
- cloud computing
- data warehousing
- unstructured data
- data analysis
- data processing
- data management
- data warehouse
- data visualization
- knowledge discovery
- social media
- case study
- big data analytics
- information processing
- information technology
- decision support
- end users
- electronic commerce
- business processes
- real world
- association rules
- expert systems
- decision making