Customer Segmentation and Churn Prediction via Customer Metrics.
Tunahan BozkanTuna ÇakarAlperen SayarSeyit ErtugrulPublished in: SIU (2022)
Keyphrases
- customer segmentation
- customer churn
- churn prediction
- data mining
- customer behavior
- data mining methods
- customer relationship management
- association rule mining
- clustering analysis
- credit risk
- random forest
- rule induction
- customer data
- data mining techniques
- data mining algorithms
- fuzzy logic
- association rules
- sponsored search
- web logs
- data mining technology
- data mining applications
- electronic commerce
- data analysis
- feature selection