Customer Segmentation and Churn Prediction via Customer Metrics.

Tunahan Bozkan Tuna Çakar Alperen Sayar Seyit Ertugrul

Published in: SIU (2022)

Keyphrases

customer segmentation
customer churn
churn prediction
data mining
customer behavior
data mining methods

customer relationship management
association rule mining
clustering analysis
credit risk
random forest
rule induction

customer data
data mining techniques
data mining algorithms
fuzzy logic
association rules
sponsored search

web logs
data mining technology
data mining applications
electronic commerce
data analysis
feature selection