Using Classification Technique for Customer Relationship Management based on Thai Social Media Data.

Todsanai Chumwatana Karnsiree Wongkolkitsilp

Published in: ICCAE (2019)

Keyphrases

customer relationship management
social media data
machine learning
social media
decision trees
information retrieval
feature extraction
data mining technology
customer churn
real world
information systems
case study
information extraction
clustering method
data mining applications
competitive advantage