"In A.I. we trust?" The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging "feeling economy".
Seounmi YounSeunga Venus JinPublished in: Comput. Hum. Behav. (2021)
Keyphrases
- customer relationship management
- data mining
- data mining applications
- data mining systems
- relationship management
- customer churn
- marketing strategies
- competitive advantage
- data mining technology
- customer segmentation
- database
- human computer interaction
- databases
- customer retention
- eye tracking
- anomaly detection
- knowledge discovery
- association rules
- data analysis
- multi agent systems
- machine learning