Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention.
Seung-Chul YooJorge F. PeñaPublished in: Cyberpsychology Behav. Soc. Netw. (2011)
Keyphrases
- video games
- purchase intention
- online shopping
- product quality
- game play
- game players
- game engine
- educational games
- online stores
- virtual communities
- computer games
- survey data
- learning experience
- game design
- game playing
- game based learning
- serious games
- customer satisfaction
- process control
- digital games
- online game
- information systems
- service quality
- personal information
- learning tools
- game mechanics
- quest atlantis