Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use.
Tommi MahlamäkiKaj StorbackaSamuli PylkkönenPublished in: KMIS (2023)
Keyphrases
- customer behavior
- customer service
- potential customers
- customer support
- customer relationship management
- business managers
- customer base
- marketing strategies
- website
- direct marketing
- purchase behavior
- customer loyalty
- end users
- customer satisfaction
- customer segmentation
- data mining
- customer data
- consumer behavior
- database marketing
- behavior patterns
- digital resources
- technology acceptance
- digital technologies
- historical data
- software tools
- transactional data
- service quality
- social media
- social networks