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Samuli Pylkkönen
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Digital Resources
Direct Marketing
Customer Base
Consumer Behavior
Top Venues
KMIS
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Publications
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Tommi Mahlamäki
,
Kaj Storbacka
,
Samuli Pylkkönen
Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use.
KMIS
(2023)