Positioning predictive analytics for customer retention.
Brian O'FlahertyCiara HeavinPublished in: J. Decis. Syst. (2015)
Keyphrases
- predictive analytics
- customer retention
- similar problems
- business intelligence
- data mining applications
- data warehousing
- customer satisfaction
- predictive model
- exploratory data analysis
- customer relationship management
- intelligence analysis
- cloud computing
- data mining
- customer churn
- data warehouse
- data analysis
- open standards
- decision support
- knowledge discovery
- feature selection
- neural network
- rough set theory
- end users
- case study
- decision trees