Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study.

Lisa Nestler Clara Hoffmann Jens Poeppelbuss Christian Schmitz

Published in: ICIS (2022)

Keyphrases

preprocessing
grounded theory
status quo
business intelligence
cross selling
data mining and knowledge discovery
factors influencing
lessons learned
knowledge management
business processes
real world
big data
theoretical models
data mining
association rules
technological innovation
business strategy
social networks