Wirtschaftsinformatik und Marketing.
Martin SpannOliver HinzVandana RamachandranPublished in: Wirtschaftsinf. (2013)
Keyphrases
- data mining
- website
- social media
- decision making
- consumer behavior
- data sets
- customer relationship management
- data mining technology
- long term
- potential customers
- marketing strategies
- information technology
- database
- evolutionary algorithm
- knowledge base
- predictive modeling
- information systems
- customer behavior
- social networks