Structural equation modeling and artificial neural networks approach to predict continued use of mobile taxi booking apps: the mediating role of hedonic motivation.
Abdul Waheed SiyalHongzhuan ChenGang ChenMuhammad Mujahid MemonZainab BintePublished in: Data Technol. Appl. (2021)
Keyphrases
- structural equation modeling
- artificial neural networks
- mobile applications
- perceived usefulness
- confirmatory factor analysis
- survey data
- structural model
- measurement model
- user satisfaction
- mobile devices
- mobile phone
- neural network
- cross sectional
- partial least squares
- information systems
- factors that affect
- neural network model
- mobile learning
- mobile apps