Unraveling the Role of Social Media Influencers' Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory.
Kiseol YangElisha MenchacaBrenda Esquivel LizarragaPublished in: HICSS (2024)
Keyphrases
- learning theory
- social media
- social networks
- social capital
- social networking
- social interaction
- computational learning theory
- generalization bounds
- viral marketing
- information diffusion
- user generated content
- social context
- social media platforms
- social influence
- theoretical computer science
- social activities
- social media sites
- widely applicable
- automata theory
- concept class
- concept classes
- pac learning
- instructional design
- social connections
- influence propagation
- learning theories
- online social
- twitter users
- online social networks
- collaborative learning