Elisha Menchaca

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Generalization Bounds

Viral Marketing

Learning Theories

Top Venues

Publications

Kiseol Yang, Elisha Menchaca, Brenda Esquivel Lizarraga
Unraveling the Role of Social Media Influencers' Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory. HICSS (2024)