Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments.
Thanasis DaradoumisInma Rodríguez-ArduraJavier FaulinAngel A. JuanFatos XhafaFrancisco José Martínez-LópezPublished in: Int. J. Serv. Technol. Manag. (2010)
Keyphrases
- higher education
- monitoring system
- customer relationship management
- e learning
- learning environment
- online learning
- tertiary education
- relationship management
- learning technologies
- m learning
- mobile learning
- distance learning
- learning management systems
- learning in higher education
- real world
- learning outcomes
- learning systems
- data analysis
- machine learning