GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation.
Wentian BaoHong WenSha LiXiao-Yang LiuQuan LinKeping YangPublished in: SIGIR (2020)
Keyphrases
- mathematical model
- social networks
- parameter estimation
- theoretical analysis
- probability distribution
- probabilistic model
- cost function
- neural network model
- web search
- formal model
- management system
- semi supervised
- least squares
- theoretical framework
- data sets
- statistical model
- closed form
- prediction model
- graph model
- parametric models