Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview.
Wei LiuZongshui WangHong ZhaoPublished in: Electron. Mark. (2020)
Keyphrases
- north america
- comparative study
- customer relationship management
- digital government
- data mining applications
- asia pacific
- electronic government
- marketing strategies
- relationship management
- data mining
- data mining technology
- competitive advantage
- customer churn
- e government
- databases
- knowledge management
- information systems
- call center
- recent advances
- end users
- neural network