The Value of Online Users: Empirical Evaluation of the Price of Personalized Ads.
Miriam MarcielJosé González CabañasYonas Mitike KassaRoberto GonzalezMohamed AhmedPublished in: ARES (2016)
Keyphrases
- online advertising
- empirical evaluation
- user behavior
- user experience
- contextual advertising
- individual user
- user profiles
- user interaction
- user model
- user oriented
- end users
- user interface
- user modeling
- user specific
- e learning
- user centered
- user centric
- user requirements
- information sources
- online learning
- recommender systems
- personalized recommendation
- personal preferences
- internet users
- user interests
- user feedback
- information seeking
- user satisfaction
- web personalization
- social media
- search engine