The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality.
Zhuolan BaoMichael ChauPublished in: AMCIS (2017)
Keyphrases
- user generated content
- product quality
- social media
- purchase intention
- user generated
- process control
- quality control
- user comments
- recommender systems
- online forums
- user contributed
- social networking sites
- blog posts
- relevant content
- product development
- user satisfaction
- social media content
- machine learning
- social network sites
- perceived risk
- control system
- multi agent systems
- artificial intelligence