Collaborative Customer Relationship Management in Handwerkerverbünden.
Carl Frederik LoosRainer WolfArmin HeinzlPublished in: HMD Prax. Wirtsch. (2005)
Keyphrases
- customer relationship management
- relationship management
- data mining systems
- competitive advantage
- marketing strategies
- data mining applications
- data mining technology
- data mining
- customer churn
- databases
- call center
- real time
- customer segmentation
- e learning
- data analysis
- preprocessing
- knowledge sharing
- database
- customer base