Login / Signup
The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies.
Alireza Faed
Afsaneh Ashouri
Chen Wu
Published in:
ICIS (2010)
Keyphrases
</>
mobile commerce
online shopping
customer relationship management
electronic commerce
mobile devices
information systems
software development
cost effective
case study
user interaction
lightweight
competitive advantage
customer satisfaction
marketing strategies