Web-Based Customer Integration for Product Design: the Role of hedonic vs Utilitarian Customer Experience.
Kathrin FüllerSuparna GoswamiHelmut KrcmarPublished in: ECIS (2014)
Keyphrases
- product design
- customer satisfaction
- customer requirements
- service quality
- concurrent engineering
- customer service
- internet shopping
- conceptual design
- life cycle
- electronic commerce
- customer behavior
- information systems
- customer relationship management
- real time
- design process
- information technology
- genetic algorithm
- data mining
- manufacturing process
- neural network
- data sets