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Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework.
Hong Zhang
Yaobin Lu
Sumeet Gupta
Ling Zhao
Aihui Chen
Han Huang
Published in:
Int. J. Mob. Commun. (2014)
Keyphrases
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mobile services
lightweight
business opportunities
mobile devices
information sharing
service quality