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Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study.
Jia-Yin Qi
Yong-Pin Zhou
Wen-Jing Chen
Qi-Xing Qu
Published in:
Inf. Technol. Manag. (2012)
Keyphrases
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customer satisfaction
service quality
data sets
customer service
data analysis
end users
customer data
data mining
knowledge discovery
database
web services
customer loyalty