Data Mining Application in Customer Relationship Management of Credit Card Business.
Ruey-Shun ChenRuey-Chyi WuJ. Y. ChenPublished in: COMPSAC (2) (2005)
Keyphrases
- customer relationship management
- credit card
- data mining applications
- olap tools
- data mining systems
- customer data
- fraud detection
- data mining
- competitive advantage
- data mining techniques
- marketing strategies
- financial data
- data mining technology
- sensitive information
- knowledge discovery
- data analysis
- database
- outlier detection
- data mining methods
- data warehousing
- cost sensitive
- call center
- feature extraction