Customer relationship management's linking to export performance: the mediating role of relational capital, in Iran.
Zahra Amin AfsharRuhollah BayatMohsen HooshangiPublished in: Int. J. Bus. Inf. Syst. (2021)
Keyphrases
- customer relationship management
- relationship management
- competitive advantage
- marketing strategies
- data mining applications
- data mining
- data mining systems
- customer churn
- data mining technology
- call center
- relational databases
- customer segmentation
- customer retention
- data model
- information systems
- knowledge sharing