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Enhancing mobile advertising via Bluetooth technology.
Sahar A. Idwan
Suad Alramouni
Mosleh Al-Adhaileh
Ahmad Al-Khasawneh
Published in:
Int. J. Mob. Commun. (2008)
Keyphrases
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mobile advertising
case study
cost effective
technological advances
mobile phone
data processing
computer systems
real time
data sets
information systems
website
email
ubiquitous computing