Enhancing mobile advertising via Bluetooth technology.

Sahar A. Idwan Suad Alramouni Mosleh Al-Adhaileh Ahmad Al-Khasawneh

Published in: Int. J. Mob. Commun. (2008)

Keyphrases

mobile advertising
case study
cost effective
technological advances
mobile phone
data processing
computer systems
real time
data sets
information systems
website
email
ubiquitous computing