B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs.
Erika Galvez-TorresMilagros Cruz-AlfaroCarlos Cespedes-BlancoCarlos RaymundoNéstor Mamani-MacedoFrancisco DominguezPublished in: AHFE (9) (2020)
Keyphrases
- classification method
- preprocessing
- classification accuracy
- significant improvement
- classification process
- support vector machine svm
- data mining
- cross validation
- training samples
- decision making
- benchmark data sets
- detection method
- unsupervised learning
- support vector machine
- website
- electronic commerce
- machine learning methods
- pattern classification
- classification rate
- accuracy rate
- feature vectors
- artificial neural networks
- pairwise
- pattern recognition
- support vector
- combinatorial optimization
- information and communication technologies
- similarity measure
- predictive modeling