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Integration of Eye-Tracking Based Studies into e-Commerce Websites Evaluation Process with eQual and TOPSIS Methods.
Jaroslaw Watróbski
Jaroslaw Jankowski
Artur Karczmarczyk
Pawel Ziemba
Published in:
SIGSAND (2017)
Keyphrases
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eye tracking
evaluation process
evaluation criteria
benchmark datasets
evaluation methodology
website
eye movements
visual attention
human computer interaction