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The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana.
John Serbe Marfo
Matilda Kokui Owusu-Bio
Pasty Asamoah
Published in:
Int. J. Online Mark. (2022)
Keyphrases
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banking services
driving forces
case study
life cycle
customer churn
retail banking
banking industry
technological innovations
neural network
decision making
data analysis
information technology
customer service
financial services
churn prediction