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Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook.

Patrick CornelissenRobin EffingTon A. M. Spil
Published in: I3E (2019)
Keyphrases
  • social networks
  • customer satisfaction
  • customer service
  • statistical analysis
  • electronic commerce
  • social networking
  • social media
  • online learning
  • marketing strategies