ID3P: Iterative Data-Driven Development of Personas to Improve Business Goals, Strategies, and Measurements.
Yasuhiro WatanabeHironori WashizakiKiyoshi HondaYuki NoyoriYoshiaki FukazawaAoi MorizukiHiroyuki ShibataKentarou OgawaMikako IshigakiSatiyo ShiizakiTeppei YamaguchiTomoaki YagiPublished in: J. Inf. Sci. Eng. (2018)